PR & PUBLICITY

Whats is Public Relations?

Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public (Public Relations Society of America).

Public Relations is the sustained and systematic managerial effort through which private and public organizations seek to establish understanding, sympathy, and support in those public circles with which they have or expect to obtain contact. (Public Relations Institute of Southern Africa).

Key Elements of Public Relations

Deliberate
Intentional, design to influence, gain understandin, provide information and obtain feedback
Planned
Organized, systematic, requires research and analysis.
Performance
Based on actual policies and performance, responsive to community concerns.
Public Interest
Mutually beneficial to organization and public.
Two Way Communication
Need feedback to improve.
Management Function
More effective if it is part of top management decision making

External Factors That Can Infleunce Public Relations


Globalization
Influence communication style; message and medium. Global impact; what you write in the internet might be read by people in other countries.
Information and technology
24 hours and 7 days connection, global network, just one click away.
Pluralism
Religion, tribe, values and norms affect decision
Media
Media convergence

Components of Public Relations


Counselling
Research
Media Relations
Publicity
Employee/member Relations
Community Relations
Public Affairs
Government Affairs
Issues Management
Financial Relations
Industry Relations
Development/Fund-raising
Special Events
Marketing Communication

What is Publicity?

Publicity should be free hence makes it credible.

Publicity creates from the trusted reference.
“A good witnesses of a product or service at least 1.000 times convincing than an advertisement” – Dan Kennedy, Marketing and Enterpreneur Educator in America.

PR can`t lie to create positive publicity.
“You can fools some people for couple times but you can`t fools everybody forever” – Abraham Lincoln, former USA President.